An excellent way to achieve this is through email marketing. Follow these tips to make the most of your email marketing campaign.
Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
You usually don’t want to send emails around major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. There are exceptions, of course. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Make sure you have a clear, unsubscribe button. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. You should strive for your readers to feel that they are in control and that you’re not controlling them.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.
Do not send emails that use images to convey the most important information. Many email clients won’t display images right away. Your emails can seem unreadable and unattractive if they rely too much on pictures. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
It is very important to pay attention to when you send your e-mails. If you send them in the middle of the night or very early in the morning, some of your recipients might simply delete your e-mail when they wake up along with the rest of their junk mail. Utilize tracking tools to determine the ideal time to send your e-mails.